Ciencias de la comunicación

Accelerating corporate ai investment returns

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AI investments across industries struggle to pay off. Record spending on artificial intelligence has yet to translate into record earnings impact. Global enterprise budgets for AI are surging past three hundred billion dollars, generative models command attention, and board agendas are crowded withAI investments across industries struggle to pay off. Record spending on artificial intelligence […]

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Virtual Vanguard Recap: Jim Lecinski

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Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications […]Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a

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Mundial 2026: 4 experiencias imperdibles para verdaderos aficionados

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El Mundial 2026 está cada vez más cerca y la Ciudad de México está lista para vibrar al ritmo del fútbol. Tal como lo hizo antes cuando también fue sede de esta máxima justa deportiva. En la CDMX, el fútbol es mucho más que un deporte; es una pasión que une generaciones, familias y colonias.

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EXCLUSIVE: Leaked Pitchdeck Reveals Amazon’s Pitch to Get Advertisers on Rufus

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The retail giant positions Rufus as a “virtual product expert” that can surface sponsored recommendations to shoppers within conversational interactions.The retail giant positions Rufus as a “virtual product expert” that can surface sponsored recommendations to shoppers within conversational interactions. Read More

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EXCLUSIVE: CourtAvenue Acquires GTX Solutions to Bolster Enterprise Data And AI Capabilities

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The independent agency plans to grow the consultancy and embed it across its client base as demand grows for systems that can connect and activate data in real time.The independent agency plans to grow the consultancy and embed it across its client base as demand grows for systems that can connect and activate data in

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ADWEEK Introduces the Marketing Vanguard Newsletter: Your Definitive CMO Digest to Getting Stuff Done

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This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspiration Excursions and annual Summit; our weekly Marketing Vanguard podcast; our annual Marketing Vanguard Awards list; and curated content and dialogs, with membership at the center.This CMO-first digest is the latest offering in ADWEEK’s Marketing

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