Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep telling them they need to master, many of them need to learn something more basic. They need to learn marketing.Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, […]
Two-Thirds of American Marketers Would Fail a Basic Marketing Test Read More »
The Macallan es conocido mundialmente por sus extraordinarios whiskies de malta. Han pasado dos siglos desde que Alexander Reid, fundador de la marca, destilara el primer lote de whisky. Reid lo hizo en pequeños alambiques en Speyside, Escocia, en 1824, comenzando así el extraordinario legado de whisky escocés de malta. The Macallan entiende y elabora
The Macallan: El whisky como arte Read More »
Diet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debutDiet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debut Read More
Brands Strut Into The Devil Wears Prada 2 Universe Read More »
A new global study of industrial decision makers shows that artificial intelligence has moved from experimentation to meaningful deployment, bringing clear expectations for business outcomes and a sharper focus on the networks and security foundations that make those outcomes possible. Respondents rA new global study of industrial decision makers shows that artificial intelligence has moved
How Industrial AI Is Transforming Operations in 2026 Read More »
Principal media is reshaping the economics and the trust dynamics of our business.Principal media is reshaping the economics and the trust dynamics of our business. Read More
Principal Media Is Changing the Agency Model—Whether We Like It or Not Read More »
After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic. Here are the three biggest mistakes.After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic. Here are the three biggest mistakes. Read More
3 Targeting Mistakes That Drive Me Crazy Read More »
CBS Evening News finished above 4 million total viewers.CBS Evening News finished above 4 million total viewers. Read More
Week of March 16 Evening News Ratings: Broadcasts Enter Spring With No Losses Read More »
The Female Quotient is heading to the beach for Cannes Lions 2026. The media and advisory company announced the launch of FQ Beach and Camp on Wednesday (March 25), an […]The Female Quotient is heading to the beach for Cannes Lions 2026. The media and advisory company announced the launch of FQ Beach and Camp
The Female Quotient Adds Beach Presence at Cannes Lions Read More »
Across industries, employees are noticing a shift in how work is created and presented by their managers. Generative AI tools are now part of the managerial toolkit, shaping emails, presentations, performance notes, and strategic updates. While AI can speed up drafting and analysis, a growing numberAcross industries, employees are noticing a shift in how work
AI generated work from managers is damaging trust among employees Read More »
With brands like Under Armour and Dick’s Sporting Goods running their own studios, brand entertainment is finally coming of age.With brands like Under Armour and Dick’s Sporting Goods running their own studios, brand entertainment is finally coming of age. Read More
Brands Want to Be Hollywood Power Players. This Time, It Might Work Read More »
