Ciencias de la comunicación

Introducing Communications Vanguard by ADWEEK

We are introducing Communications Vanguard by ADWEEK. It’s a platform expressly built to respond to the realities C-level communications leaders experience and are driving every day.We are introducing Communications Vanguard by ADWEEK. It’s a platform expressly built to respond to the realities C-level communications leaders experience and are driving every day. Read More

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Shortlist Revealed for ADWEEK Media Plan of the Year 2026

ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards.  For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards.  For over 20 years, these awards spotlight the media strategy

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Subscription apps are losing users faster than ever

More than a third of all annual app subscription cancellations happen within the first month. That first stretch holds the single greatest concentration of annual churn, and once someone steps out, the door usually stays shut. Annual reactivation sits at about 5 percent overall, and it hardly movesMore than a third of all annual app

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Branding experiencial en industrias tradicionales: el caso del sector ibérico español

Introducción: El presente estudio analiza la implantación del branding experiencial en el sector del ibérico en España, un ámbito caracterizado por su fuerte identidad cultural, pero con limitaciones en la gestión estratégica de marca. En un contexto donde la experiencia del consumidor se configura como eje de competitividad, la investigación examina el grado de adopción

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