Ciencias de la comunicación

Hall’s promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses.Hall’s promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses. Read More

The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.The partnership reflects a new model for lean sports media—one where shared resources beat raising capital. Read More

Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency. Read More

Las tecnologías de la información y la comunicación y las redes sociales promueven un entorno de polarización social en el que las empresas encuentran mayores complicaciones al gestionar una crisis. A partir de un estudio cualitativo que se basó en 12 entrevistas en profundidad a consultores y dircoms con más de 15 años de experiencia

Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence. Read More

Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform. Read More

The P&G brand is the latest to ‘kill off’ and resurrect a mascot.The P&G brand is the latest to ‘kill off’ and resurrect a mascot. Read More

The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets. Read More

From two-hour builds to full SaaS platforms, agencies are using Anthropic’s Claude to create custom tools that track how brands show up in AI-generated answers.From two-hour builds to full SaaS platforms, agencies are using Anthropic’s Claude to create custom tools that track how brands show up in AI-generated answers. Read More