The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing. The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing. Read More
The Cockroach of Marketing Concepts Will Never Die Read More »
The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richerThe $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer Read More
ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend Read More »
Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collideBrand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide Read More
The Newest Character on Netflix’s Running Point? Jake From State Farm Read More »
Platform’s first work under new CMO Claudine Cheever encourages users to get out in the worldPlatform’s first work under new CMO Claudine Cheever encourages users to get out in the world Read More
Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows Read More »
Maserati GT2 Stradale llega oficialmente a nuestro país. Se trata de un vehículo que representa la máxima expresión de la herencia de competición de la marca italiana. El Maserati GT2 Stradale, inspirado en la imponente historia de carreras de Maserati, llega a México como una pieza clave dentro de la nueva era de la marca.
Maserati GT2 Stradale debuta en México Read More »
Xiaomi 17 Ultra establece un nuevo referente en fotografía móvil. Respaldada por más de un siglo de experiencia en imagen de Leica, la Serie Xiaomi 17 ofrece una experiencia flagship con capacidades líderes en fotografía y video como eje central. Diseño atemporal La serie Xiaomi 17 presenta un diseño minimalista que prioriza la elegancia y
Xiaomi 17 Ultra: Obra maestra de la imagen móvil Read More »
CNN names new COO and other moves from around the news industry.CNN names new COO and other moves from around the news industry. Read More
Revolving Door Roundup: CNN Names Alex MacCallum COO Read More »
The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.The media company, which generates an eight-figure revenue, has content and product debuts coming later this year. Read More
YouTuber Jesser Launches Parent Company, Preps Business Expansion Read More »
A weekly roundup of the biggest U.S. and global brand leadership appointments.A weekly roundup of the biggest U.S. and global brand leadership appointments. Read More
Marketers on the Move: Hires and Exits at Babylist, OpenAI, McDonald’s, and more Read More »
She’ll be central to the holdco’s three-year turnaround plan.She’ll be central to the holdco’s three-year turnaround plan. Read More
WPP Taps Estée Lauder’s Anne-Isabelle Choueiri as Chief Transformation Officer Read More »
