CBS News fell by double digits in the Adults 25-54 demo.CBS News fell by double digits in the Adults 25-54 demo. Read More
Week of May 25 Evening News Ratings: Post-Holiday Blues for the Newscasts Read More »
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million.Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million. Read More
Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M Read More »
He had been with CBS News for 37 years.He had been with CBS News for 37 years. Read More
Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producer Read More »
The National Women’s Soccer League launches a new marketing push ahead of the Men’s World Cup and the 2027 Women’s World Cup.The National Women’s Soccer League launches a new marketing push ahead of the Men’s World Cup and the 2027 Women’s World Cup. Read More
Why the NWSL Could Be a Big Winner at the Men’s World Cup Read More »
Indeed’s campaign by 72andSunny reminds employers that hiring must remain fundamentally human.Indeed’s campaign by 72andSunny reminds employers that hiring must remain fundamentally human. Read More
Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market Read More »
OMD’s Jim Cowsert sits down with Voya Financial’s Kim Einan to discuss how AI strengthens human talents.OMD’s Jim Cowsert sits down with Voya Financial’s Kim Einan to discuss how AI strengthens human talents. Read More
AI and Advertising: Protecting Creativity in an Automated World Read More »
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions. Read More
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying Read More »
Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign. Read More
Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors Read More »
Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy insteadGlobal CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead Read More
How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push Read More »
OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve Read More »
