Ciencias de la comunicación

EXCLUSIVE: Soccer Media Startup Footballco Wants to Own New York’s World Cup Summer

With House of Goal, its two-week activation in Brooklyn, the global brand aims to introduce itself to U.S. fans while turning a seven-figure revenue.With House of Goal, its two-week activation in Brooklyn, the global brand aims to introduce itself to U.S. fans while turning a seven-figure revenue. Read More

EXCLUSIVE: Soccer Media Startup Footballco Wants to Own New York’s World Cup Summer Read More »

Code in OpenAI’s Ads Manager Suggests the Company Is Building Conversion Tracking Into ChatGPT

ADWEEK reviewed OpenAI’s ads manager and found infrastructure for conversion-based campaigns and expanded performance-based metrics.ADWEEK reviewed OpenAI’s ads manager and found infrastructure for conversion-based campaigns and expanded performance-based metrics. Read More

Code in OpenAI’s Ads Manager Suggests the Company Is Building Conversion Tracking Into ChatGPT Read More »

Virtual Vanguard Recap: Michael Ventura

At our latest Virtual Vanguard, CMOs gathered with author and leadership strategist Michael Ventura (Applied Empathy) for a working session on what it takes to lead with understanding in an […]At our latest Virtual Vanguard, CMOs gathered with author and leadership strategist Michael Ventura (Applied Empathy) for a working session on what it takes to

Virtual Vanguard Recap: Michael Ventura Read More »