Ciencias de la comunicación

Complex Strikes Multiyear Sports-Betting, Prediction Market Partnership With Fanatics

The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers. Read More

Complex Strikes Multiyear Sports-Betting, Prediction Market Partnership With Fanatics Read More »

Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’

Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing. Read More

Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’ Read More »

Real-Time AI Video Is Nvidia’s New Pitch to Agencies—and It’s Turning Creatives Into Curators

S4 Capital’s Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.S4 Capital’s Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue. Read More

Real-Time AI Video Is Nvidia’s New Pitch to Agencies—and It’s Turning Creatives Into Curators Read More »

How Bayer Uses AI to Avoid Sending Customers to its Competition

As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build brand […]As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all

How Bayer Uses AI to Avoid Sending Customers to its Competition Read More »