A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated. Read More
EXCLUSIVE: Yahoo Moves Downmarket With DSP Performance Push Read More »
In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic […]In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their
Virtual Vanguard Recap: David Sable Read More »
Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta. Read More
Verizon Casts Heated Rivalry’s Connor Storrie in Cabin Thriller Ad With a Twist Ending Read More »
From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market shareFrom Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share Read More
A New Wave of Challengers is Ramping Up the Mayo Marketing Arms Race Read More »
McDonald’s and Wieden+Kennedy worked with the minds behind KPop Demon Hunters to deliver a faithful new chapter for fans.McDonald’s and Wieden+Kennedy worked with the minds behind KPop Demon Hunters to deliver a faithful new chapter for fans. Read More
How McDonald’s Became Part of the KPop Demon Hunters Universe Read More »
New Partnership Accelerator proactively addresses tensions and pressures before things go southNew Partnership Accelerator proactively addresses tensions and pressures before things go south Read More
Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break Read More »
Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio.Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio. Read More
Redfin Just Listed Rocket Arena as Its Biggest Open House, and Everyone’s Invited Read More »
Spotify is branching into marketing’s mid- to lower funnel as its ads business matures.Spotify is branching into marketing’s mid- to lower funnel as its ads business matures. Read More
EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers Read More »
AI investments across industries struggle to pay off. Record spending on artificial intelligence has yet to translate into record earnings impact. Global enterprise budgets for AI are surging past three hundred billion dollars, generative models command attention, and board agendas are crowded withAI investments across industries struggle to pay off. Record spending on artificial intelligence
Accelerating corporate ai investment returns Read More »
Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications […]Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a
Virtual Vanguard Recap: Jim Lecinski Read More »
