Ciencias de la comunicación

A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments

Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while

Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry.Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry. Read More

Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools. Read More

Tim Castree takes over the role from Kofi Amoo-GottfriedTim Castree takes over the role from Kofi Amoo-Gottfried Read More

Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his roleJavier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his role Read More

Oscar Mayer’s Wienie 500 race returns with new contenders, real coaches, and its first live nationwide broadcast on Fox.Oscar Mayer’s Wienie 500 race returns with new contenders, real coaches, and its first live nationwide broadcast on Fox. Read More

Visa uses humor, star power, and exclusive fan perks to own the world’s biggest sporting stage.Visa uses humor, star power, and exclusive fan perks to own the world’s biggest sporting stage. Read More