Ciencias de la comunicación

Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy. Read More

Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising. Read More

Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.Unreported rebates pad agency margins, adding up to as much as $40 billion in theft. Read More

The basketball legend’s personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call.The basketball legend’s personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call. Read More

The baby registry site tapped Koddi to power ads.The baby registry site tapped Koddi to power ads. Read More

Kroger U.S. has named McCann as its creative agency of record, the agency confirmed to ADWEEK. The grocery retailer is one of over a dozen banners owned by The Kroger […]Kroger U.S. has named McCann as its creative agency of record, the agency confirmed to ADWEEK. The grocery retailer is one of over a dozen

New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen.New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen. Read More