The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers. Read More
Amazon Flexes Its Reach With Star-Packed Upfront Read More »
Fox leaned into live sports, streaming growth, and a ‘first principles’ tech story, with a Baywatch remake making waves.Fox leaned into live sports, streaming growth, and a ‘first principles’ tech story, with a Baywatch remake making waves. Read More
At Fox’s Upfront, the World Cup, Tubi, and AI Adtech Headline the Pitch Read More »
NBCUniversal’s upfront event includes new adtech, Fast and Furious spin-offs, and Sunday night sports.NBCUniversal’s upfront event includes new adtech, Fast and Furious spin-offs, and Sunday night sports. Read More
NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel Surprise Read More »
Michael Houston will take on an advisory role after more than two decades with the holding company.Michael Houston will take on an advisory role after more than two decades with the holding company. Read More
EXCLUSIVE: WPP US President to Step Down Amid Strategy Reset Read More »
Netflix ads leader Amy Reinhard previews the streamer’s upfront pitch, what’s next for NFL and World Cup, and how the company is making its mark.Netflix ads leader Amy Reinhard previews the streamer’s upfront pitch, what’s next for NFL and World Cup, and how the company is making its mark. Read More
Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’ Read More »
U.S. brands have a unique opportunity, but many are wasting it.U.S. brands have a unique opportunity, but many are wasting it. Read More
Brands Are Already Losing the World Cup Read More »
The White Stripes’ ‘Seven Nation Army’ gets a Unilever makeover.The White Stripes’ ‘Seven Nation Army’ gets a Unilever makeover. Read More
Dove Men’s World Cup Debut Turns Soccer’s Unofficial Anthem Into a Skincare Pitch Read More »
Amazon is expanding its creative tools for advertisers.Amazon is expanding its creative tools for advertisers. Read More
Prime Video Ads Can Now Change Based on What Viewers Already Saw Read More »
The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business. Read More
Seth Matlins Launches Marketing Podcast With Vox Media Read More »
We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft GamingWe asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming Read More
Xbox’s Nostalgic Green Logo Signals a Return to Its Roots Read More »
