Ciencias de la comunicación

The Power of Founder-Led Brands

This post was created in partnership with SolComms Authentic founder-led brands that are mission-driven and customer-focused have an edge in today’s competitive landscape. That is, if they can stay grounded […]This post was created in partnership with SolComms Authentic founder-led brands that are mission-driven and customer-focused have an edge in today’s competitive landscape. That is, […]

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Entries are Open for ADWEEK Fastest Growing Agencies 2026

ADWEEK Fastest Growing Agencies 2026 is now open for entry.  This ranking recognizes the agencies large and small from all over the world whose industry presence is on the rise.  […]ADWEEK Fastest Growing Agencies 2026 is now open for entry.  This ranking recognizes the agencies large and small from all over the world whose industry

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Social Media Week is the Industry’s Most Honest Conversation About Marketing

Social Media Week, returning April 14–16 at New York City’s Metropolitan Pavilion, is where the industry will show up to work through the changing social landscape.Social Media Week, returning April 14–16 at New York City’s Metropolitan Pavilion, is where the industry will show up to work through the changing social landscape. Read More

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La hegemonía digital de Estados Unidos: política, economía y disputas domésticas sobre el poder tecnológico

Este artículo examina los fundamentos políticos y económicos de la hegemonía digital de Estados Unidos. Mediante análisis documental, entrevistas a especialistas y datos de mercado, estudia cómo la inversión estatal, la desregulación y la concentración corporativa construyeron ese dominio. Los resultados revelan un modelo tecno-industrial hiperconcentrado que genera tensiones internas crecientes. El trabajo contribuye a

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EXCLUSIVE: Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation

In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems […]In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to

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The Design Playbook Keeping Glenfiddich on Top of the Single-Malt Scotch Market

When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands

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Gana una noche de Airbnb con Hugo Sánchez (boleto de Mundial incluido)

Gana una noche de Airbnb con Hugo Sánchez. Esta es una experiencia histórica que sirve como antesala al Mundial de la FIFA 2026. Un grupo de huéspedes será recibido personalmente por la leyenda del fútbol nacional, Hugo Sánchez. Y para hacerlo más mágico, el lugar será el recinto más icónico del fútbol mexicano, el Estadio

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