Ciencias de la comunicación

10 AI Marketing Trends for 2026: Agentic AI and Search Shifts

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now. Read […]

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Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60

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Violencia contra periodistas en México y la conversación digital en Twitter/X: implicaciones para visibilizar la vulnerabilidad del ejercicio periodístico

Introducción: La violencia contra periodistas en México se ha convertido en un problema estructural que impacta tanto en la seguridad de los comunicadores como en el acceso a la información. En este contexto, las plataformas digitales, en particular Twitter/X, han servido como espacios donde la violencia se denuncia y discute. Sin embargo, no todos los

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Dentsu Wins i-Health’s Integrated Media and Creative Account

i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it

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The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves

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Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy.

Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole. Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.  Read More

Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy. Read More »