At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work.At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it
The CW looks to expand beyond linear with streaming deals ahead of upfront.The CW looks to expand beyond linear with streaming deals ahead of upfront. Read More
The CW Inks Streaming Partnerships With ESPN and The Roku Channel Read More »
Longtime Dentsu vet Liz Rutgersson spent just shy of three years in the role.Longtime Dentsu vet Liz Rutgersson spent just shy of three years in the role. Read More
EXCLUSIVE: iProspect North America CEO to Depart Read More »
The quiet merger of shelf space and screen space has real implications for retail investmentThe quiet merger of shelf space and screen space has real implications for retail investment Read More
The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets Read More »
Lola launches stateside, absorbing 180 and adam&eveDDB NYLola launches stateside, absorbing 180 and adam&eveDDB NY Read More
Omnicom Sunsets Two More Agencies Under New Lola USA Brand Read More »
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands
Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction Read More »
Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week. Read More
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America
Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People Read More »
A new series of events lets brands get to know dozens of creators at once.A new series of events lets brands get to know dozens of creators at once. Read More
Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking Read More »
The brand hires January Digital to handle its media.The brand hires January Digital to handle its media. Read More
Supergoop Partners With Target and the PGA as It Chases Mass Appeal Read More »
