Ciencias de la comunicación

Exclusive: MNTN Hires TikTok and NBCUniversal Veterans to Chase the SMB Market

The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content.The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content. Read More

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Stop Marketing Like the Brand You Envy

Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately want to import it.Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately

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Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway

A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.A new study finds women in advertising earn up to 8% less than men even after

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Amazon’s Biggest Fire TV Redesign in Years Targets Faster Viewing and Better Ads

The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions.The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions. Read More

Amazon’s Biggest Fire TV Redesign in Years Targets Faster Viewing and Better Ads Read More »

Give to gain empowering women on International Womens Day 2026

International Womens Day arrives on March 8, 2026, with a theme that is both timely and practical. Give to Gain calls on communities, employers, and individuals to invest time, attention, networks, and resources so that opportunities for women expand. The idea is straightforward. Generosity does notInternational Womens Day arrives on March 8, 2026, with a

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