Ciencias de la comunicación

From WPP Creative to cuts, here’s what CEO Cindy Rose told investors about her plan to revive the struggling holdco.From WPP Creative to cuts, here’s what CEO Cindy Rose told investors about her plan to revive the struggling holdco. Read More

The network also announced that Ali Velshi has become its chief data reporter.The network also announced that Ali Velshi has become its chief data reporter. Read More

WBD continues to review a new proposal from Paramount, though Netflix’s deal is recommended for now.WBD continues to review a new proposal from Paramount, though Netflix’s deal is recommended for now. Read More

The CEO told journalists she’s aware of ‘transformation fatigue’ as she unveiled her strategy reboot.The CEO told journalists she’s aware of ‘transformation fatigue’ as she unveiled her strategy reboot. Read More

Former Huge global CEO Lisa DeBonis joins as UK managing director and CEOFormer Huge global CEO Lisa DeBonis joins as UK managing director and CEO Read More

As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes nextAs AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next Read More

New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations. Read More

CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative. Read More

The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how