McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New […]
Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops Read More »
Liquid Death’s latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.Liquid Death’s latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist. Read More
Liquid Death and Spotify Want to be the Soundtrack to Your Afterlife Read More »
More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend. Read More
Super Bowl 60 Sets Ad Sales Record, According to NBCU Read More »
The redundancies follow 4,000 cuts in December following the holdco’s IPG acquisition.The redundancies follow 4,000 cuts in December following the holdco’s IPG acquisition. Read More
EXCLUSIVE: Omnicom to Cut Nearly 100 More Jobs in March Read More »
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a
7 Lessons On Leading Through Change From a First-Time CEO Read More »
MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling. Read More
TikTok and MLB Swing for Fences With Global Content and Creator Push Read More »
Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats. Read More
Nutrafol Speaks to Hat-Wearing Men With a Humorous Push to Reclaim Hair Confidence Read More »
This is the fourth promo in the We the People campaign, which launched in November.This is the fourth promo in the We the People campaign, which launched in November. Read More
EXCLUSIVE: Joe Scarborough Is Latest Voice to Appear on MS NOW’s We the People Campaign Read More »
The two-sided marketplace connects AI apps with advertisers, betting that native ads–not subscriptions– will fund generative AI’s future.The two-sided marketplace connects AI apps with advertisers, betting that native ads–not subscriptions– will fund generative AI’s future. Read More
Koah Raises $20.5M to Build a AdSense for AI as Chatbots Scutter for Revenue Read More »
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New YorkThe research agency is opening a 5,700-square-foot innovation lab at One Penn in New York Read More
AnswerLab Rebrands As Research Moves Into the AI Era Read More »
