Ciencias de la comunicación

The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback.The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback. Read More

El cine latinoamericano ha tenido poco público en salas, tendencia que la distribución comercial no logra revertir. En este contexto, surge un modelo de distribución por campañas de impacto social basado en circuitos alternativos y públicos específicos. Para evaluar esta alternativa, se utiliza una metodología cualitativa comparativa y un marco teórico desde los estudios culturales

In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders to go through its own logistics network.In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders to go through its own logistics network. Read More

The hire comes weeks after the social publisher returned to founder ownership.The hire comes weeks after the social publisher returned to founder ownership. Read More

Roku names new ads leader following Jay Askinasi exit late last year.Roku names new ads leader following Jay Askinasi exit late last year. Read More

Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy. Read More

Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.Unreported rebates pad agency margins, adding up to as much as $40 billion in theft. Read More

Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising. Read More

The basketball legend’s personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call.The basketball legend’s personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call. Read More