Ciencias de la comunicación

How Bayer Uses AI to Avoid Sending Customers to its Competition

As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build brand […]As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all

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Why Unilever Gave Up Its Most Beloved Food Brands

Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money.Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money. Read

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Lens Launches MCP Server to Connect AI Coding Assistants with Kubernetes

Lens by Mirantis announces a built in Model Context Protocol server in Lens Desktop, expanding how teams connect AI coding assistants to Kubernetes in a secure and straightforward way. The addition makes Lens a practical bridge between popular AI tools and real infrastructure, so software delivery aLens by Mirantis announces a built in Model Context

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The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama

Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk. Read More

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