Ciencias de la comunicación

Brands Spent More than $1B on Celebrities in Ads Last Year

Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions, according to a report from XR (Extreme Reach).Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions, according to a report from XR (Extreme Reach). Read

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5 Things the Ad Industry Can’t Stop Talking About at CES 2026

At CES this year, conversations among ad industry leaders revolved around the infrastructural requirements for advancing agentic advertising, the enduring appeal of live sports, and agency consolidation.At CES this year, conversations among ad industry leaders revolved around the infrastructural requirements for advancing agentic advertising, the enduring appeal of live sports, and agency consolidation. Read More

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AI Steps Out of the Screen at CES. These 5 Things Stopped Me in My Tracks

CES 2026 marked a turning point as artificial intelligence moved beyond chatbots and into physical products, with robots, vehicles, wearables and immersive systems showcasing how AI is becoming real-world infrastructure.CES 2026 marked a turning point as artificial intelligence moved beyond chatbots and into physical products, with robots, vehicles, wearables and immersive systems showcasing how AI

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Cómo empacar tus camisas y trajes como se lo merecen (son tus mejores amigos)

¿Sabes cómo empacar tus camisas y trajes como se lo merecen?, ¿Sales de viaje de negocios y debes lucir impecable? Aunque cuentes con maletas grandes, hay que saber cómo empacar pues, no sirve de absolutamente nada tener los mejores trajes si a los tres segundos de meterlos en una maleta quedan como papel arrugado u oliendo mal.

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