Ciencias de la comunicación

WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide

WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization.WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization. Read

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Prada Enlists AKQA to Refashion Its Global Digital Experience

Prada named AKQA as its global digital experience partner following a competitive review, as the brand works to unify its physical and digital channels.Prada named AKQA as its global digital experience partner following a competitive review, as the brand works to unify its physical and digital channels. Read More

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OpenAI’s Ad Offering Is a Last Resort, and It Still Won’t Save the Company

If revenue were the only measure, Sam Altman would be the most successful CEO since the invention of electricity. But profit is the metric that ultimately counts.If revenue were the only measure, Sam Altman would be the most successful CEO since the invention of electricity. But profit is the metric that ultimately counts. Read More

OpenAI’s Ad Offering Is a Last Resort, and It Still Won’t Save the Company Read More »