Ciencias de la comunicación

Fresh brands are going big on floats and balloons for the 99th edition.Fresh brands are going big on floats and balloons for the 99th edition. Read More

As search traffic erodes, commerce teams are leaning on direct audiences, earlier deal cycles, and rigorous price verification.As search traffic erodes, commerce teams are leaning on direct audiences, earlier deal cycles, and rigorous price verification. Read More

Thanksgiving isn’t just a time for Americans to express their gratitude. It’s also become a chance for major retailers to duke it out for a spot at the dinner table—specifically, […]Thanksgiving isn’t just a time for Americans to express their gratitude. It’s also become a chance for major retailers to duke it out for a

Between 15-30% of online shoppers will use it this year, according to Bain.Between 15-30% of online shoppers will use it this year, according to Bain. Read More

Health care products are the hardest hit, according to new data from IPG’s Intelligence Node.Health care products are the hardest hit, according to new data from IPG’s Intelligence Node. Read More

See the advertisers showcasing deals during Prime Video’s NFL, NBA, and golf programming.See the advertisers showcasing deals during Prime Video’s NFL, NBA, and golf programming. Read More

Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to what the merged entity will look like. Here are three scenarios.Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to what the merged entity will look like. Here are three scenarios. Read More

This post was created in partnership with EA Sports Key takeaways The future of fandom is democratized, immersive, and powered by technology that turns passive sports fans into active participants. […]This post was created in partnership with EA Sports Key takeaways The future of fandom is democratized, immersive, and powered by technology that turns passive