Ciencias de la comunicación

The Best AI Is the Kind You Never Actually See

This post was created in partnership with Cadent AI is everywhere, but can it be seamlessly integrated into marketers’ complex workflows? During a CES 2026 ADWEEK House session co-hosted with […]This post was created in partnership with Cadent AI is everywhere, but can it be seamlessly integrated into marketers’ complex workflows? During a CES 2026 […]

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Building Consumer Trust in the Age of Accountability

This post was created in partnership with Chase Media Solutions Key takeaways What does it mean to build consumer trust in an era of data overload and cultural fragmentation? Today’s […]This post was created in partnership with Chase Media Solutions Key takeaways What does it mean to build consumer trust in an era of data

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The Convergence of Brands and Commerce

This post was created in partnership with SmartCommerce Key takeaways When consumers see products they want across various media platforms, they often want to just click and purchase, not comparison […]This post was created in partnership with SmartCommerce Key takeaways When consumers see products they want across various media platforms, they often want to just

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How Brands Rewrite the Rules for the Opt-Out Generation

This post was created in partnership with Cash App Key takeaways As Gen Z opts out of traditional paths—from careers and advertising to how they build identity and community—brands must […]This post was created in partnership with Cash App Key takeaways As Gen Z opts out of traditional paths—from careers and advertising to how they

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‘How can we have the best of machines and the best of humans?’ 

Gina Chua, executive director of the Tow-Knight Center at the Craig Newmark Graduate School of Journalism at the City University of New York (CUNY) and executive editor-at-large at Semafor, has been at the forefront of digital innovation in newsrooms worldwide. Previously, she served as executive editor of Reuters, overseeing editorial operations and collaborating with technology

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From Trending Sound to $43 Million Legal Receipt

In a climate where most brands would give anything for a case study boasting 10x growth, PacSun recently hit the ultimate benchmark: 200,000 pairs of jeans sold via TikTok, generating […]In a climate where most brands would give anything for a case study boasting 10x growth, PacSun recently hit the ultimate benchmark: 200,000 pairs of

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