Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplacesMonetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces Read More
A New Startup Is Personalizing Paywalls for Bots and Humans Alike Read More »
The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback.The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback. Read More
Omnicom Swings to $941M Q4 Loss After Closing IPG Deal Read More »
El cine latinoamericano ha tenido poco público en salas, tendencia que la distribución comercial no logra revertir. En este contexto, surge un modelo de distribución por campañas de impacto social basado en circuitos alternativos y públicos específicos. Para evaluar esta alternativa, se utiliza una metodología cualitativa comparativa y un marco teórico desde los estudios culturales
In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders to go through its own logistics network.In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders to go through its own logistics network. Read More
TikTok Reverses Plan to End Independent Shipping for U.S. Sellers Read More »
The cable viewing segment was the star of the month, with a +9% increase in viewership compared to December.The cable viewing segment was the star of the month, with a +9% increase in viewership compared to December. Read More
Nielsen’s TV and Streaming Ratings for January 2026 Read More »
The hire comes weeks after the social publisher returned to founder ownership.The hire comes weeks after the social publisher returned to founder ownership. Read More
Roku names new ads leader following Jay Askinasi exit late last year.Roku names new ads leader following Jay Askinasi exit late last year. Read More
Roku Names Patrick Harris New Ads Leader Following Jay Askinasi Exit Read More »
Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy. Read More
Scared Sheetless of Taylor Swift Read More »
Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.Unreported rebates pad agency margins, adding up to as much as $40 billion in theft. Read More
Why I Returned Six-Figures in Media Rebates To Clients In 2025 Read More »
Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising. Read More
