Ciencias de la comunicación

ADWEEK is bringing back the Brand Genius Creator Awards for 2026, with expanded new categories spanning the creators, marketers, and agencies setting the bar for social-first marketing. This list will […]ADWEEK is bringing back the Brand Genius Creator Awards for 2026, with expanded new categories spanning the creators, marketers, and agencies setting the bar for […]

The accidental marketer’s guide to leading a $71 billion brand.The accidental marketer’s guide to leading a $71 billion brand. Read More

This post was created in partnership with IRCODE QR codes are so yesterday – enter the era of scannable images. During a Brandweek 2025 session co-hosted with IRCODE, ADWEEK editor-in-chief […]This post was created in partnership with IRCODE QR codes are so yesterday – enter the era of scannable images. During a Brandweek 2025 session

A sweeping product release of 10 new tools spans website creation, podcasting, digital product sales, and analyticsA sweeping product release of 10 new tools spans website creation, podcasting, digital product sales, and analytics Read More

The Disney blackout on YouTube TV won’t end just yet.The Disney blackout on YouTube TV won’t end just yet. Read More

As ChatGPT and Perplexity move into commerce, the startup’s new analytics tool helps brands see—and shape—how their products appear in AI-generated recommendations.As ChatGPT and Perplexity move into commerce, the startup’s new analytics tool helps brands see—and shape—how their products appear in AI-generated recommendations. Read More

The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others.The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others. Read More

El presente estudio analiza el modo en que los actores políticos incorporaron los medios de comunicación en sus discursos durante las elecciones brasileñas de 2024. A partir de un análisis de contenido de 26 823 publicaciones en Instagram, correspondientes a 78 candidaturas, se identificó un predominio de referencias positivas hacia los medios. En contraste, los

CloudX enlists AI agents for ad pricing, optimizing inventory.CloudX enlists AI agents for ad pricing, optimizing inventory. Read More