The spot, which highlights its Search Party for Dogs feature, overcomplicates a powerful narrative.The spot, which highlights its Search Party for Dogs feature, overcomplicates a powerful narrative. Read More
Super Bowl Hot Take: Ring Finds Lost Dogs, But Its Ad Loses the Plot Read More »
Some advertising creatives thought the ad was funny and playful, others were left unsatisfiedSome advertising creatives thought the ad was funny and playful, others were left unsatisfied Read More
Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad Read More »
THE AD: Jon Hamm and Bowen Yang enviously eye a party where youths are snacking on Ritz, but are too “salty” (read: grumpy) to go—at least until Scarlett Johansson rides […]THE AD: Jon Hamm and Bowen Yang enviously eye a party where youths are snacking on Ritz, but are too “salty” (read: grumpy) to go—at
Super Bowl Hot Take: Ritz’s Celebs Crash the Wrong Party Read More »
The denim brand’s barrage of butts stands out.The denim brand’s barrage of butts stands out. Read More
Super Bowl Hot Take: Levi’s Ad Was Ass… But in a Good Way Read More »
Still, there’s something off about the lavish setting.Still, there’s something off about the lavish setting. Read More
Super Bowl Hot Take: Grubhub’s Feast Is a Welcome Disruption Read More »
Ritz Crackers has long understood where it fits in the American cultural zeitgeist. When it hit store shelves in 1934, the round cracker with the scalloped edge cast itself as an […]Ritz Crackers has long understood where it fits in the American cultural zeitgeist. When it hit store shelves in 1934, the round cracker with the scalloped
Creatives React: Ritz’s Three Famous Faces are Too Sweet to be Salty Read More »
Six veteran ad industry creatives weigh in on the Yorgos Lanthimos-directed spot.Six veteran ad industry creatives weigh in on the Yorgos Lanthimos-directed spot. Read More
Creatives React: Grubhub’s Value-Conscious Message Muddled By Posh Setting Read More »
Anthropic takes a jab at OpenAI in its Super Bowl spot, asserting that ads don’t belong in AI chatbots.Anthropic takes a jab at OpenAI in its Super Bowl spot, asserting that ads don’t belong in AI chatbots. Read More
Creatives React: Anthropic’s Anti-Ad Stance Risks Aging Poorly Read More »
70% of Big Game ads are expected to bring out big talent.70% of Big Game ads are expected to bring out big talent. Read More
3 Reasons Why It’s Rare to See a Super Bowl Ad Without a Celebrity Read More »
Dunkin’s Super Bowl spot leans hard on ’90s nostalgia and star power, but its heavy-handed AI de-aging leaves the elaborate sitcom fantasy feeling more uncanny than comforting.Dunkin’s Super Bowl spot leans hard on ’90s nostalgia and star power, but its heavy-handed AI de-aging leaves the elaborate sitcom fantasy feeling more uncanny than comforting. Read More
Super Bowl Hot Take: Star Power Won’t Save Dunkin’ From AI Slop Read More »
