Ciencias de la comunicación

BRANDWEEK: Eli Lilly Is Rethinking What ‘Healthy Marketing’ Looks Like

At Brandweek 2025, executives and health influencers said building trust means meeting consumers in cultural moments—not just in healthcare silos.At Brandweek 2025, executives and health influencers said building trust means meeting consumers in cultural moments—not just in healthcare silos. Read More

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BRANDWEEK: From Pickle Lemonade to Don Julio Collabs, How Popeyes Stays on the Pulse of Culture

Thanks to an intensive practice of social listening and a commitment to consumer centricity, Popeyes is winning with cultural relevance.Thanks to an intensive practice of social listening and a commitment to consumer centricity, Popeyes is winning with cultural relevance. Read More

BRANDWEEK: From Pickle Lemonade to Don Julio Collabs, How Popeyes Stays on the Pulse of Culture Read More »

BRANDWEEK: Coca-Cola’s AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad

Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek. Read More

BRANDWEEK: Coca-Cola’s AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad Read More »