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The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek.The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek. Read More

Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta. Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta.  Read

The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid.The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid. Read More

Etsy is continuing to position the customizable products shoppers can buy from crafters as a way to give a holiday gift that will make someone feel truly seen in a trio of interconnected TV spots from Orchard Creative.Etsy is continuing to position the customizable products shoppers can buy from crafters as a way to give

Holiday season campaign follows the introduction of the shoe brand’s ‘Run as One’ ethos.Holiday season campaign follows the introduction of the shoe brand’s ‘Run as One’ ethos. Read More

Coca-Cola is ringing in the holidays with a refreshed take on one of advertising’s most enduring seasonal traditions. Launching today, “Refresh Your Holidays” is the latest campaign from WPP Open […]Coca-Cola is ringing in the holidays with a refreshed take on one of advertising’s most enduring seasonal traditions. Launching today, “Refresh Your Holidays” is the

ADWEEK looks back on October in TV as the media industry hangs in the balance.ADWEEK looks back on October in TV as the media industry hangs in the balance. Read More