A detailed look at the key figures from Omnicom and IPG’s blockbuster dealA detailed look at the key figures from Omnicom and IPG’s blockbuster deal Read More
Omnicom and IPG: The Deal Reshaping Madison Avenue, By the Numbers Read More »
Since Omnicom announced its intent to acquire Interpublic Group (IPG) in December of last year, industry onlookers have speculated what the new company will look like. Among the key questions: […]Since Omnicom announced its intent to acquire Interpublic Group (IPG) in December of last year, industry onlookers have speculated what the new company will look
The Five Most Important Takeaways from Omnicom’s IPG Takeover Read More »
BBDO, TBWA, and McCann emerge as the three global creative networks in post-IPG overhaulBBDO, TBWA, and McCann emerge as the three global creative networks in post-IPG overhaul Read More
Omnicom to Cut 4,000 Jobs, Retire FCB, DDB, and MullenLowe Read More »
A who’s who of the agency’s most senior rung.A who’s who of the agency’s most senior rung. Read More
Meet Omnicom’s New Leadership Team Read More »
The counterintuitive strategy driving Thumbtack’s growth.The counterintuitive strategy driving Thumbtack’s growth. Read More
Marketing as a Profit Center With Thumbtack CMO Llibert Argerich Read More »
Consumers give tech giants the highest brand perception and purchase intent.Consumers give tech giants the highest brand perception and purchase intent. Read More
The Winners, Losers, and Up-and-Comers in Wearables Read More »
As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels.As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels. Read More
7 Affiliate Strategies Publishers Are Using This Holiday Shopping Season Read More »
Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon. Read More
Shoppers Turn to AI Before Retailers This Shopping Season Read More »
Apple’s holiday ad unites a cast of puppet woodland creatures in an ode to friendshipApple’s holiday ad unites a cast of puppet woodland creatures in an ode to friendship Read More
Woodland Critters Become Music Video Creators In Apple’s Holiday Ad Read More »
Este artículo estudia la evolución de las emociones y actitudes respecto del proceso constituyente en Chile considerando el periodo entre el estallido social de octubre de 2019 y el segundo intento de redacción de una propuesta de nueva Constitución en 2023. A partir de una metodología cualitativa, basada en grupos focales con votantes no militantes
