Ciencias de la comunicación

A leaked deck shows paid ads on Reddit can boost AI search visibility as the platform becomes more relevant than ever.A leaked deck shows paid ads on Reddit can boost AI search visibility as the platform becomes more relevant than ever. Read More

While the industry obsesses over automation and cost savings, they’re overlooking three huge shifts in how consumers use AI that marketers must understand in order to harness the technology.While the industry obsesses over automation and cost savings, they’re overlooking three huge shifts in how consumers use AI that marketers must understand in order to harness

Longtime Haworth Marketing + Media chair Gary Tobey is stepping down after three decadesLongtime Haworth Marketing + Media chair Gary Tobey is stepping down after three decades Read More

2025 is the year of testing agentic commerce.2025 is the year of testing agentic commerce. Read More

Paramount Skydance’s cuts will happen on Wednesday.Paramount Skydance’s cuts will happen on Wednesday. Read More

At Brandweek in Atlanta, we’re honoring the year’s visionary leaders and creators at the 2025 Brand Genius Celebration, presented by Shutterstock.At Brandweek in Atlanta, we’re honoring the year’s visionary leaders and creators at the 2025 Brand Genius Celebration, presented by Shutterstock. Read More

Heavyweight food and beverage brands have been trading blows for decades. But there’s a new contender stealing market share without nearly as much air time: Private label brands. Their rise […]Heavyweight food and beverage brands have been trading blows for decades. But there’s a new contender stealing market share without nearly as much air time:

Crafting authentic brand positioning that goes beyond product features.Crafting authentic brand positioning that goes beyond product features. Read More

Ontario’s anti-tariff ad presents Canada with ingenious political leverage in the ongoing negotiations with President Trump.Ontario’s anti-tariff ad presents Canada with ingenious political leverage in the ongoing negotiations with President Trump. Read More