Ciencias de la comunicación

Havas CEO Yannick Bolloré Denies WPP Deal Rumors

Havas CEO Yannick Bolloré on Monday shut down speculation that his company was exploring a deal with WPP, telling employees in an internal memo that the French holding group is […]Havas CEO Yannick Bolloré on Monday shut down speculation that his company was exploring a deal with WPP, telling employees in an internal memo that […]

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Walton Goggins Is The Grinch of Walmart’s WhoKnewVille

Walmart revealed its collaboration with Dr. Suess Enterprises for its holiday campaign back in October, set in the magical world of “WhoKnewVille.” Today, the retailer shared that the Grinch of […]Walmart revealed its collaboration with Dr. Suess Enterprises for its holiday campaign back in October, set in the magical world of “WhoKnewVille.” Today, the retailer

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New Agency Artists & Robots Aims to Underpin Brand Experiences With AI

When brands talk about using AI, most describe some version of making content faster, cheaper, or “more personalized.” Heather Salkin and Jason Snyder think that approach is already stale.  Their […]When brands talk about using AI, most describe some version of making content faster, cheaper, or “more personalized.” Heather Salkin and Jason Snyder think that

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