Ciencias de la comunicación

AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent.  A company spokesperson said in […]Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent.  […]

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ADWEEK Reveals 2025 Experiential Awards Shortlist

ADWEEK has unveiled the shortlist for the 7th annual Experiential Awards, honoring the top work in physical experience marketing in 2025. As consumers continue to crave experiences that blend the […]ADWEEK has unveiled the shortlist for the 7th annual Experiential Awards, honoring the top work in physical experience marketing in 2025. As consumers continue to

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Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising. Read More

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