Ciencias de la comunicación

BRANDWEEK: Sephora, Gap, Béis Execs Say Authenticity Is Future of Style Marketing

At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and community, rather than aspirational aesthetics.At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and community,

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BRANDWEEK 2025: Hasbro To Develop Its Own Video Games in 2026

Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta. Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta.  Read

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