Ciencias de la comunicación

IPG Wins Bayer’s $720M Global Consumer Health Account

Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and Alka-Seltzer, the companies told ADWEEK. […]Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and

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See the Pitch Deck an AI Startup Used to Raise $25M, Led by Kleiner Perkins

MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round. Read More

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MarketWatch Debuts First Brand Campaign ‘Don’t Short Yourself’ as It Doubles Subscriptions

The financial news publisher is rolling out neon-green ads to target Gen Z with tongue-in-cheek taglines, such as “Make sure your kids are nepo babies” The financial news publisher is rolling out neon-green ads to target Gen Z with tongue-in-cheek taglines, such as “Make sure your kids are nepo babies”  Read More

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Beats Couldn’t Pick Just One NFL Player For Its Ad–So They Have to Earn It

New Beats product Powerbeats Fit launches with a comic ad featuring NFL stars Saquon Barkley, Justin Jefferson, and Jayden Daniels.New Beats product Powerbeats Fit launches with a comic ad featuring NFL stars Saquon Barkley, Justin Jefferson, and Jayden Daniels. Read More

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Uses and benefits of NFTs in Lithuanian digital culture

Introduction: The interplay between digital culture and non-fungible tokens (NFTs) represents a major paradigm shift in the creative industries, especially in the European context. This article examines the relevance of this issue, highlighting the transformative impact of NFTs on artistic practices and the art market in general. The study addresses the dual nature of NFT

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