Ciencias de la comunicación

Introducción: El objetivo de esta investigación es analizar la evolución de la representación mediática del turismo cinematográfico en España y su relación con estrategias de marca-destino y redes de actores públicos y privados. Metodología: Se realizó un análisis cuantitativo-cualitativo de noticias publicadas en prensa española. La búsqueda de contenidos se llevó a cabo mediante la […]

In the age of AI, Etsy wants to celebrate the moments that make us human.In the age of AI, Etsy wants to celebrate the moments that make us human. Read More

On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers. Read More

From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK’s 2026 Cannes contenders.From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK’s 2026 Cannes contenders. Read More

From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season. Read More

ADWEEK spoke to Ben & Jerry’s co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.ADWEEK spoke to Ben & Jerry’s co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence. Read More

After 35 years with the company, the chief consumer marketing officer will leave next year.After 35 years with the company, the chief consumer marketing officer will leave next year. Read More

The Late Show averaged 6.7 million viewers, as Colbert took his final bow.The Late Show averaged 6.7 million viewers, as Colbert took his final bow. Read More

The media company recently sold off half of its identity, part of a broader strategy to create a tighter, more durable business around military and auto.The media company recently sold off half of its identity, part of a broader strategy to create a tighter, more durable business around military and auto. Read More