Ciencias de la comunicación

Multiple language options when developing apps with Evoke

BlueFinity announces the release of its multiple language version of Evoke which now provides for end users of apps built using Evoke to be able to see the user interface in their preferred language, as well as adopt the cultural context of multiple countries. By providing localized content in a useBlueFinity announces the release of […]

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Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift

The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles. Read More

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Tradwives en redes sociales: ideología y publicidad. El caso de RoRo en Instagram

Este artículo analiza el fenómeno tradwife a través del caso de la influencer española RoRo en Instagram. Desde una perspectiva de comunicación y género, se aplica un análisis de contenido mixto a 153 publicaciones. Los resultados evidencian la reproducción de imaginarios tradicionales de feminidad y su articulación con contenidos publicitarios, especialmente en sectores vinculados al

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LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI

Publicis Groupe’s $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.Publicis Groupe’s $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon. Read More

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Omnicom’s John Wren Made More Than Double All Other Advertising Holdco CEOs Combined in 2025

Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis’ Arthur Sadoun trailing as the next-highest earner at $9.4 million.Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO,

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