Ciencias de la comunicación

Buyers tell ADWEEK they’ve started to shift ad spend away from The Trade Desk to Yahoo’s DSP, citing lower costsBuyers tell ADWEEK they’ve started to shift ad spend away from The Trade Desk to Yahoo’s DSP, citing lower costs Read More

Ex-P&G exec Colin Walsh must guide Glossier beyond DTC amid rising competition.Ex-P&G exec Colin Walsh must guide Glossier beyond DTC amid rising competition. Read More

Este artículo propone un modelo para estudiar, de manera comparada y dinámica, los sistemas mediáticos nacionales, la comunicación política y las políticas de comunicación. A partir de un amplio trabajo empírico, que incluyó observaciones sistemáticas y más de 60 entrevistas, explora los gobiernos del giro a la izquierda del kirchnerismo en Argentina (2003-2015) y del

The Black media collective aimed to distributed $500 million in ad commitments. Now its founders are suing one another.The Black media collective aimed to distributed $500 million in ad commitments. Now its founders are suing one another. Read More

An ABC spokesperson confirmed to ADWEEK that Kimmel’s late-night TV show was pulled from the lineup.An ABC spokesperson confirmed to ADWEEK that Kimmel’s late-night TV show was pulled from the lineup. Read More

The update follows months of grumbling from advertisers.The update follows months of grumbling from advertisers. Read More

Total revenue is up nearly 30% in two years, with live events now making up 25% of the business.Total revenue is up nearly 30% in two years, with live events now making up 25% of the business. Read More