Ciencias de la comunicación

Marketers don’t expect a boon in ad spending.Marketers don’t expect a boon in ad spending. Read More

The 2025 VMAs reached more than 5.5 million viewers, its biggest audience since 2019.The 2025 VMAs reached more than 5.5 million viewers, its biggest audience since 2019. Read More

This post was created in partnership with Viral Nation Key takeaways From in-stadium activations to athlete channels, brands create immersive fan ecosystems that extend far beyond the game itself. Every […]This post was created in partnership with Viral Nation Key takeaways From in-stadium activations to athlete channels, brands create immersive fan ecosystems that extend far

This post was created in partnership with Cadent Key takeaways     The traditional linear sports broadcast is no longer the only game in town. Today, brands can leverage connected TV (CTV), […]This post was created in partnership with Cadent Key takeaways     The traditional linear sports broadcast is no longer the only game in town. Today, brands

This post was created in partnership with Index Exchange Live sports advertising has traditionally been dominated by the top brands with the biggest budgets. But as fans shift their sports […]This post was created in partnership with Index Exchange Live sports advertising has traditionally been dominated by the top brands with the biggest budgets. But

The supply-side platform claims Google has violated competition law in a new lawsuit that comes just a month after a similar complaint from OpenX.The supply-side platform claims Google has violated competition law in a new lawsuit that comes just a month after a similar complaint from OpenX. Read More