Ciencias de la comunicación

IPG Partners With AI Startup to Simulate Audience Reactions for Brand Campaigns

The partnership also positions IPG—and potentially Omnicom, should its acquisition close—to offer clients faster, more scalable AI-powered audience insights.The partnership also positions IPG—and potentially Omnicom, should its acquisition close—to offer clients faster, more scalable AI-powered audience insights. Read More

IPG Partners With AI Startup to Simulate Audience Reactions for Brand Campaigns Read More »

Josh Allen Is Snickers’ Latest Quarterback for Long-Running “You’re Not You…” Play

It’s not uncommon for a brand to hang onto the same slogan for years, or even decades. Nike has used “Just Do It” since 1988, for example. McDonald’s has embraced […]It’s not uncommon for a brand to hang onto the same slogan for years, or even decades. Nike has used “Just Do It” since 1988,

Josh Allen Is Snickers’ Latest Quarterback for Long-Running “You’re Not You…” Play Read More »

As Tariffs Hit, Big Companies Double Down on Marketing

Amid a new round of tariffs, a weak jobs report, and fresh concerns about the global economy, a number of top corporate executives across sectors appear determined to defend one […]Amid a new round of tariffs, a weak jobs report, and fresh concerns about the global economy, a number of top corporate executives across sectors

As Tariffs Hit, Big Companies Double Down on Marketing Read More »