Ciencias de la comunicación

EXCLUSIVE: Amazon Offers Free DSP Face-Off for Media Buyers, Leaked Slides Show

The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals.The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals. Read More

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EXCLUSIVE: AKQA Exodus Continues as North America CEO and Chief Marketing & Growth Officer Exit

AKQA’s North America CEO Tesa Aragones and chief marketing and growth officer for the Americas Jabari Hearn have departed the company, the WPP-owned agency confirmed to ADWEEK. The dual exits […]AKQA’s North America CEO Tesa Aragones and chief marketing and growth officer for the Americas Jabari Hearn have departed the company, the WPP-owned agency confirmed

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“The Eyes of Gaza”: A Tale of Journalism and Survival

When Israel began its bombardment of Gaza in October 2023, Plestia Alaqad, an aspiring reporter, was just 21. Overnight, she went from being a recent journalism graduate to one of Gaza’s most widely followed witnesses to the devastation as it unraveled on the ground. Through her videos and diary-like posts on Instagram, she gave millions

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Fetch Launches FAST, Turning Consumer Data into Marketing Research

This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed up with OpenAI to launch FAST (Fetch AI Semantic Technology), […]This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed up with OpenAI to launch

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Fueled By An AI-Themed Plot, Toyota’s Anime Film Steers Straight for American Drivers

Can a hologram teach a human the meaning of a “driver’s feel?” Will Jae speed to the rescue of Linh in time to save her from the clutches of the […]Can a hologram teach a human the meaning of a “driver’s feel?” Will Jae speed to the rescue of Linh in time to save her

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