Ciencias de la comunicación

Marc Benioff’s PR Implosion Shows the Perils of CEO Activism

A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the poster child for values-first leadership—a “global visionary” according to Yale’s […]A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the poster child for values-first leadership—a

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Accenture’s Jill Kramer to Succeed Raja Rajamannar at Mastercard

Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1.

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Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future

ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector. Read More

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