Ciencias de la comunicación

OpenAI Names PHD Global Media AOR As It Ramps Up Advertising

OpenAI has named Omnicom’s PHD as its global media agency of record as the company ramps up paid advertising efforts, including its first Super Bowl ad and a student-focused campaign launched earlier this year.OpenAI has named Omnicom’s PHD as its global media agency of record as the company ramps up paid advertising efforts, including its

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Tesla’s Brand Crisis Goes Deeper Than Its Polarizing Leader

Tesla was a compelling example of how a brand can create meaning beyond its original product: It represented sustainability as an attitude.Tesla was a compelling example of how a brand can create meaning beyond its original product: It represented sustainability as an attitude. Read More

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NABET-CWA Releases Study Revealing Majority of Nexstar Workers Don’t Make Living Wage

Survey respondents reported an average hourly wage of $22.88 and a median wage of $20.13. Twenty-five percent of respondents reported earning less than $18 an hour. Survey respondents reported an average hourly wage of $22.88 and a median wage of $20.13. Twenty-five percent of respondents reported earning less than $18 an hour.  Read More

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Colorado Station Commits to Local Sports by Partnering with Local Hockey Team

“We’re excited to help bring the energy of junior hockey to local viewers and support the River Hawks as they become a new source of hometown pride,” said the station.“We’re excited to help bring the energy of junior hockey to local viewers and support the River Hawks as they become a new source of hometown

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