Ciencias de la comunicación

KTTV Anchor Elex Michaelson Leaving LA Station

His announcement comes a day after News Corp. announced plans to launch the California Post, a Los Angeles-based tabloid with the flavor of the New York Post, early next year.His announcement comes a day after News Corp. announced plans to launch the California Post, a Los Angeles-based tabloid with the flavor of the New York Post, early next year. Read More

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EXCLUSIVE: Criteo Is Holding Its Ground as Retail Media Rivals Try to Steal Its Share

During Criteo’s first quarter earnings call in May—and the first for newly-appointed chief executive officer Michael Komasinski—the company was still reeling from two big client losses that would cost the […]During Criteo’s first quarter earnings call in May—and the first for newly-appointed chief executive officer Michael Komasinski—the company was still reeling from two big client

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Amid Sports Chaos, One Agency Wins With ‘Known’ Data and Outcomes

Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks ahead with AI, analytics, and content and more marketers seek a place in the game.Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks ahead

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What The Ad Industry Really Thinks About American Eagle’s Sydney Sweeney Campaign

When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.”  Instead, the ads, which promoted Euphoria actress […]When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.”  Instead, the

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