Ciencias de la comunicación

While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average […]While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of its steady erosion. As ADWEEK

This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […]This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways

This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are

This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay […]This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and

More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers […]More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief

This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at the right time. This leap […]This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at

This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has evolved to full-funnel and omnichannel […]This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has

The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate. Read More

This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver […]This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are