Ciencias de la comunicación

Thanks to Covid Habits, Millions Are Still Loafing at Home—Just Where La-Z-Boy Wants Them

Earlier this week, furniture brand La-Z-Boy, the leading maker of recliners, took the wraps off a new logo and visual identity. The company had two good reasons for doing it. […]Earlier this week, furniture brand La-Z-Boy, the leading maker of recliners, took the wraps off a new logo and visual identity. The company had two

Thanks to Covid Habits, Millions Are Still Loafing at Home—Just Where La-Z-Boy Wants Them Read More »

Astronomer’s Response Is How You Win the Internet Without Losing the Brand

A response like Astronomer’s only works when marketing and company leadership has the structure move quickly, act with judgment, and lead the response.A response like Astronomer’s only works when marketing and company leadership has the structure move quickly, act with judgment, and lead the response. Read More

Astronomer’s Response Is How You Win the Internet Without Losing the Brand Read More »

Kraft Heinz to Ramp Up Marketing Spend Despite Potential Breakup

The numbers $6.4 billion — Kraft Heinz’s Q2 2025 net sales, down 1.9% year-over-year. 1.5% to 3.5% — Expected organic net sales decrease for the rest of the year. 20% — […]The numbers $6.4 billion — Kraft Heinz’s Q2 2025 net sales, down 1.9% year-over-year. 1.5% to 3.5% — Expected organic net sales decrease for the rest

Kraft Heinz to Ramp Up Marketing Spend Despite Potential Breakup Read More »

Dunkin’ Faces Backlash Over Genetics Reference in New Ad

Dunkin’s latest ad, released on the heels of American Eagle’s new campaign starring Sydney Sweeney, is facing backlash on social media for mentioning genetics. The ad stars The Summer I […]Dunkin’s latest ad, released on the heels of American Eagle’s new campaign starring Sydney Sweeney, is facing backlash on social media for mentioning genetics. The

Dunkin’ Faces Backlash Over Genetics Reference in New Ad Read More »