Nike’s earnings have beat expectations, but its CEO says it’s comeback is just beginning.Nike’s earnings have beat expectations, but its CEO says it’s comeback is just beginning. Read More
Nike’s Comeback ‘Has Just Begun,’ as Earnings Beat Expectations Read More »
New integrations enable open auction and private marketplace deals on Spotify via Amazon and Yahoo DSPs.New integrations enable open auction and private marketplace deals on Spotify via Amazon and Yahoo DSPs. Read More
Spotify Enables New Ad Buying Through Amazon and Yahoo DSPs Read More »
The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking
Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril. Read More »
When Havas and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of the times. The tie-up underscores […]When Havas and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of
Horizon Global Has Big Ambitions, But a Lot of Catching Up To Do Read More »
Netflix and Target’s Stranger Things collab features in-store experiences and more than 150 items.Netflix and Target’s Stranger Things collab features in-store experiences and more than 150 items. Read More
Netflix and Stranger Things Are Turning Target Stores Upside Down Read More »
Plus, driving results in a private equity-backed world of consumer goods.Plus, driving results in a private equity-backed world of consumer goods. Read More
Suave Brands’ Noah Knoblauch on Rebuilding Legacy CPG for a Digital Future Read More »
Balancing authenticity with disruption in a shifting marketplace.Balancing authenticity with disruption in a shifting marketplace. Read More
How Non-Alcoholic Brews Are Remaking Beer Culture With Lagunitas Read More »
FanDuel becomes the official odds provider for Prime Video’s NBA and WNBA coverage in multi-year deal.FanDuel becomes the official odds provider for Prime Video’s NBA and WNBA coverage in multi-year deal. Read More
Amazon Bets on FanDuel as First Big Sponsor for NBA and WNBA Read More »
Weinberg will also oversee Nielsen’s content, social, web, and events teams.Weinberg will also oversee Nielsen’s content, social, web, and events teams. Read More
Nielsen Adds Sacha Weinberg as Head of Global Brand Marketing Read More »
Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and Alka-Seltzer, the companies told ADWEEK. […]Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and
IPG Wins Bayer’s $720M Global Consumer Health Account Read More »
