Ciencias de la comunicación

E.l.f. Cosmetics ad goes to court against makeup markups, but leaves its own price increase off the docket.E.l.f. Cosmetics ad goes to court against makeup markups, but leaves its own price increase off the docket. Read More

The newly launched platform costs $2.99 per month, and Roku thinks it’s exactly what audiences are looking forThe newly launched platform costs $2.99 per month, and Roku thinks it’s exactly what audiences are looking for Read More

The partnership also positions IPG—and potentially Omnicom, should its acquisition close—to offer clients faster, more scalable AI-powered audience insights.The partnership also positions IPG—and potentially Omnicom, should its acquisition close—to offer clients faster, more scalable AI-powered audience insights. Read More

It’s not uncommon for a brand to hang onto the same slogan for years, or even decades. Nike has used “Just Do It” since 1988, for example. McDonald’s has embraced […]It’s not uncommon for a brand to hang onto the same slogan for years, or even decades. Nike has used “Just Do It” since 1988,

Amid a new round of tariffs, a weak jobs report, and fresh concerns about the global economy, a number of top corporate executives across sectors appear determined to defend one […]Amid a new round of tariffs, a weak jobs report, and fresh concerns about the global economy, a number of top corporate executives across sectors