Ciencias de la comunicación

OpenAI Names PHD Global Media AOR As It Ramps Up Advertising

OpenAI has named Omnicom’s PHD as its global media agency of record as the company ramps up paid advertising efforts, including its first Super Bowl ad and a student-focused campaign launched earlier this year.OpenAI has named Omnicom’s PHD as its global media agency of record as the company ramps up paid advertising efforts, including its

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Tesla’s Brand Crisis Goes Deeper Than Its Polarizing Leader

Tesla was a compelling example of how a brand can create meaning beyond its original product: It represented sustainability as an attitude.Tesla was a compelling example of how a brand can create meaning beyond its original product: It represented sustainability as an attitude. Read More

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