Ciencias de la comunicación

Clinch’s pivot to flat-fee model marks a departure from how most adtechs traditionally monetize.Clinch’s pivot to flat-fee model marks a departure from how most adtechs traditionally monetize. Read More

The brand’s CMO explains how it partnered with Adam Sandler’s Happy Madison to weave itself into the film’s story.The brand’s CMO explains how it partnered with Adam Sandler’s Happy Madison to weave itself into the film’s story. Read More

Apple brings together global photographers and illustrators for its latest marketing campaign from TBWAMedia Arts Lab.Apple brings together global photographers and illustrators for its latest marketing campaign from TBWAMedia Arts Lab. Read More

Pacers and Hartbeat launch WNBA All-Star Fever Fest comedy and concert event, which begins Kevin Hart’s production company’s tenure as ‘cultural curator.’Pacers and Hartbeat launch WNBA All-Star Fever Fest comedy and concert event, which begins Kevin Hart’s production company’s tenure as ‘cultural curator.’ Read More

The NWSL team is growing its queendom, with Alaska Airlines as the newest partner.The NWSL team is growing its queendom, with Alaska Airlines as the newest partner. Read More

Disney’s ad sales president is stepping up her role on the Ad Council. Today, Rita Ferro, president of global advertising, Disney, has been named chair of the Ad Council’s Board of […]Disney’s ad sales president is stepping up her role on the Ad Council. Today, Rita Ferro, president of global advertising, Disney, has been named chair

The numbers $4 billion — Omnicom Group’s Q2 2025 revenue, a 4.2% increase year-over-year. 3% — Organic revenue growth for Q2 2025, led by its media and advertising (8.2%) and precision marketing (5%) divisions. […]The numbers $4 billion — Omnicom Group’s Q2 2025 revenue, a 4.2% increase year-over-year. 3% — Organic revenue growth for Q2 2025, led by its media and advertising (8.2%)