Ciencias de la comunicación

With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand

Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brandDistribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand Read More

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YouTube’s Brandcast Puts Creator Partnerships Front and Center

Google’s ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why ‘the future of brand is trust, not social.’Google’s ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why ‘the future of brand is trust, not social.’ Read More

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How an 8-Day Class Evolved Into a Lasting Tribute to Harvard’s Gates

As every reporter knows, good things — or, at least, good stories — don’t come to those who wait. They come to those who persist. And persist. It also helps to work with an editor who sprinkles magic dust on your labor of love.  Such is the happy, 13-years-in-the-making saga of the new clothbound edition

How an 8-Day Class Evolved Into a Lasting Tribute to Harvard’s Gates Read More »

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