Ciencias de la comunicación

AI investments paid off for Meta’s ad business this quarter. “On advertising, the strong performance this quarter is largely thanks to AI unlocking greater efficiency and gains across our ad system,” said CEO Mark Zuckerberg.AI investments paid off for Meta’s ad business this quarter. “On advertising, the strong performance this quarter is largely thanks to […]

Visa’s early draw seats enhance global strategy, including soccer parks, superstar ambassadors, and Super Bowl and Olympics trial runsVisa’s early draw seats enhance global strategy, including soccer parks, superstar ambassadors, and Super Bowl and Olympics trial runs Read More

Google is testing a tool that uses machine learning to estimate whether a user is underage—and can proactively block sensitive advertising categories.Google is testing a tool that uses machine learning to estimate whether a user is underage—and can proactively block sensitive advertising categories. Read More

Earlier this week, furniture brand La-Z-Boy, the leading maker of recliners, took the wraps off a new logo and visual identity. The company had two good reasons for doing it. […]Earlier this week, furniture brand La-Z-Boy, the leading maker of recliners, took the wraps off a new logo and visual identity. The company had two

A response like Astronomer’s only works when marketing and company leadership has the structure move quickly, act with judgment, and lead the response.A response like Astronomer’s only works when marketing and company leadership has the structure move quickly, act with judgment, and lead the response. Read More

Sydney Sweeney was tapped to secure the male gaze, but how does that sell denim to women?Sydney Sweeney was tapped to secure the male gaze, but how does that sell denim to women? Read More

CEO Brian Niccol says customer value perceptions are at a two-year high following ‘Hello Again’ campaign.CEO Brian Niccol says customer value perceptions are at a two-year high following ‘Hello Again’ campaign. Read More