Ciencias de la comunicación

The film perfectly captures the feeling of walking the grid, provides a glimpse into the glamor of F1 race day, and highlights the egos vying for the top spot on the podium—not because it had a great script (which it didn’t) but because it was authentically there in the race.The film perfectly captures the feeling […]

Since its 2015 inception, Amazon’s day has grown longer and longer.Since its 2015 inception, Amazon’s day has grown longer and longer. Read More

E.l.f. Cosmetics CMO Kory Marchisotto adds women’s soccer to hockey, tennis, swimming, and racing partnerships as the brand makes a play for equity and access.E.l.f. Cosmetics CMO Kory Marchisotto adds women’s soccer to hockey, tennis, swimming, and racing partnerships as the brand makes a play for equity and access. Read More

The partnership will have ripple effects across the CTV ecosystem, affecting adtech companies, competitors, and certain brands.The partnership will have ripple effects across the CTV ecosystem, affecting adtech companies, competitors, and certain brands. Read More

Introducción: La colaboración o emplazamiento de marcas en contenidos audiovisuales y la contratación de celebridades (influencers) como prescriptores no son técnicas nuevas, pero han obtenido un nuevo impulso en la sociedad digital y especialmente en ámbitos restringidos a la publicidad convencional. Analizamos la presencia de marcas de moda como colaboradoras de La Revuelta, uno de

Chris Wade, WPP’s longtime head of communications and corporate affairs, is leaving the holding company after 13 years.Chris Wade, WPP’s longtime head of communications and corporate affairs, is leaving the holding company after 13 years. Read More

People are watching, young people especially. They’re waiting for leaders to lead.People are watching, young people especially. They’re waiting for leaders to lead. Read More