Karl Winter Named Sports Director for Station in Madison
Winter comes from NBC affiliate WGBA in Green Bay.Winter comes from NBC affiliate WGBA in Green Bay. Read More
Karl Winter Named Sports Director for Station in Madison Read More »
Ciencias de la comunicación
Walmart’s Ad Business Jumped 46% in Q2, but Missed Expectations on Per Share Earnings
The retail giant made $177.4 billion during the second quarter, up 4.8% year over year.The retail giant made $177.4 billion during the second quarter, up 4.8% year over year. Read More
Walmart’s Ad Business Jumped 46% in Q2, but Missed Expectations on Per Share Earnings Read More »
Local Media Reacts to News of Nexstar Plan to Buy Tegna
Once it swallows up Tegan, Nexstar will own 265 full-power television stations in 44 states and the District of Columbia.Once it swallows up Tegan, Nexstar will own 265 full-power television stations in 44 states and the District of Columbia. Read More
Local Media Reacts to News of Nexstar Plan to Buy Tegna Read More »
EXCLUSIVE: Advertisers Will Soon Be Able to Buy Macy’s Media Network Through Amazon
The department store is the first major retailer to use Amazon’s retail media tech.The department store is the first major retailer to use Amazon’s retail media tech. Read More
EXCLUSIVE: Advertisers Will Soon Be Able to Buy Macy’s Media Network Through Amazon Read More »
Rage-Bait Ads Are Risky. So Why Do Brands Keep Making Them?
“Rage bait,” internet shorthand for content made to provoke and monetize fury, has dominated ad industry headlines recently. Intentionally or not, brands have gotten consumers all riled up over the […]“Rage bait,” internet shorthand for content made to provoke and monetize fury, has dominated ad industry headlines recently. Intentionally or not, brands have gotten consumers
Rage-Bait Ads Are Risky. So Why Do Brands Keep Making Them? Read More »
Gravity Global Acquires Marketing Doctor in U.S. Expansion Push
The London agency is bolstering its depth in media and its public sector reachThe London agency is bolstering its depth in media and its public sector reach Read More
Gravity Global Acquires Marketing Doctor in U.S. Expansion Push Read More »
Dave Bernath to Succeed Ron Gutman as CEO of AppLovin’s CTV Firm Wurl
The company’s CEO, Ron Gutman, is set to retire Thursday and will be succeeded by Dave Bernath effective immediately. The company’s CEO, Ron Gutman, is set to retire Thursday and will be succeeded by Dave Bernath effective immediately. Read More
Dave Bernath to Succeed Ron Gutman as CEO of AppLovin’s CTV Firm Wurl Read More »
KCTV to Relight Its Broadcast Tower After More than 20 Years
Since 1955, the 1,042-foot KCTV5 tower has been a familiar landmark in Kansas City.Since 1955, the 1,042-foot KCTV5 tower has been a familiar landmark in Kansas City. Read More
KCTV to Relight Its Broadcast Tower After More than 20 Years Read More »
La irrupción de las plataformas digitales como financiadoras en los sistemas mediáticos latinoamericanos: ¿problema o solución?
Analizamos el papel de las plataformas digitales como nuevas agencias de cooperación internacional para el desarrollo mediático en América Latina, a través de la revisión de bibliografía y documentación. Argumentamos que la creciente relevancia de las plataformas digitales como donantes internacionales puede interpretarse como una respuesta a las críticas recibidas por la concentración económica y
Week of August 11 Cable News Ratings: Fox News and CNN Have Week-to-Week Growth
MSNBC saw growth in the Adults 25-54 demo during primetime.MSNBC saw growth in the Adults 25-54 demo during primetime. Read More
Week of August 11 Cable News Ratings: Fox News and CNN Have Week-to-Week Growth Read More »