Ciencias de la comunicación

Panera and Reese’s are among the brands embedding themselves in Swiftie lore.Panera and Reese’s are among the brands embedding themselves in Swiftie lore. Read More

Limited skills and knowledge are preventing companies from incorporating the technology into their daily operations, according to an ADWEEK reader survey.Limited skills and knowledge are preventing companies from incorporating the technology into their daily operations, according to an ADWEEK reader survey. Read More

Accenture Song, the marketing arm of consulting giant Accenture, has acquired U.S.-based social and influencer agency Superdigital in response to rising client demand for creator marketing, it shared with ADWEEK […]Accenture Song, the marketing arm of consulting giant Accenture, has acquired U.S.-based social and influencer agency Superdigital in response to rising client demand for creator

Why brand-building—not just marketing—is central to growth.Why brand-building—not just marketing—is central to growth. Read More

The CBS and American Music Awards partnership kicks off with a May 2026 broadcast.The CBS and American Music Awards partnership kicks off with a May 2026 broadcast. Read More

Back in April, the media jumped on a story that, even for a city like New York, seemed too outrageous to be real. And yet it was—perhaps too real. To […]Back in April, the media jumped on a story that, even for a city like New York, seemed too outrageous to be real. And yet