Ciencias de la comunicación

Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing

Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020. Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020.  Read More

Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing Read More »

What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Experiment

The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand. Read More

What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Experiment Read More »

Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market

Alan Moss previews Amazon’s upfront pitch, including live sports sponsorships, agentic shopping, and ‘reinventing’ its partnerships.Alan Moss previews Amazon’s upfront pitch, including live sports sponsorships, agentic shopping, and ‘reinventing’ its partnerships. Read More

Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market Read More »

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