There are currently no industry standards around declaring whether AI is used in creating audio ads.There are currently no industry standards around declaring whether AI is used in creating audio ads. Read More
SiriusXM and Narrativ Partner on AI Voice Replication for Audio Ads Read More »
The AI tool brings the best of ADWEEK content to festival attendees—and those at home.The AI tool brings the best of ADWEEK content to festival attendees—and those at home. Read More
Meet Your Cannes Companion: ADWEEK Launches AI Agent for the Festival Read More »
In this episode of Adspeak, we look back at Mark Read’s seven-year tenure as WPP CEO and the potential candidates who could step into his shoes.In this episode of Adspeak, we look back at Mark Read’s seven-year tenure as WPP CEO and the potential candidates who could step into his shoes. Read More
Mark Read’s Legacy and WPP’s Next CEO Read More »
E.l.f. Beauty attempts to take the guesswork out of viral beauty craze with “color e.l.f.nalysis” on Pinterest.E.l.f. Beauty attempts to take the guesswork out of viral beauty craze with “color e.l.f.nalysis” on Pinterest. Read More
E.l.f. Cosmetics and Pinterest Launch Personalized Beauty Tool Based on Color Analysis Read More »
2025’s Most Trusted Brands Report unveiled at ADWEEK House in Cannes Lions.2025’s Most Trusted Brands Report unveiled at ADWEEK House in Cannes Lions. Read More
There’s a Deep Generational Divide Over Digital Brands, Morning Consult Study Shows Read More »
The Trade Desk is partnering with AI startup Rembrand to bring virtual product placement to its platform, expanding its creative capabilities as competition from Amazon and Viant intensifies.The Trade Desk is partnering with AI startup Rembrand to bring virtual product placement to its platform, expanding its creative capabilities as competition from Amazon and Viant intensifies. Read
Advertisers Can Buy Product Placement Ads Through The Trade Desk Read More »
The new features include the ability to transform still images into video.The new features include the ability to transform still images into video. Read More
Meta’s Advantage+ Adds Gen AI Tools for Advertisers and Agencies Read More »
Criteo today announced that advertisers can buy retail media display ads programmatically through its platform.Criteo today announced that advertisers can buy retail media display ads programmatically through its platform. Read More
Criteo Is Going After Google With a New Way To Buy Retail Media Programmatically Read More »
La investigación aborda la evolución de los hábitos de consumo de las revistas juveniles españolas dirigidas a las generaciones milenial, centenial y Alfa. En este estudio se considera que la adolescencia empieza a los 12 años. El artículo analiza lo sucedido en la adolescencia durante 30 años, desde 1993 hasta 2023. Se plantean tres objetivos
La sostenibilidad es clave en la comunicación empresarial, ya que permite a las compañías demostrar su compromiso con desafíos globales como la crisis climática o la desigualdad social, a la vez que se presentan alineadas con los Objetivos de Desarrollo Sostenible (ODS). Este enfoque contribuye a fortalecer su reputación, por lo que las compañías compiten
